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Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever talk about their air soles, how they’re better than Reebok’s air soles. What’s Nike do in their advertising? They honor great athletes and they honor great athletics. That’s who they are. That is what they are about.

Steve Jobs, during a town hall meeting with employees before unveiling the “Think Different” campaign in 1997.  (via fastcompany)

The skill your potential future boss really wants is “understanding people”.

Ken Rudin, head of analytics at Facebook (more)

Kevin Spacey knows exactly how TV is going to change. The end-user wants to be back in control. Must-see!

Data is the future of advertising. If you understand the importance of and can utilize data collection, treatment, and how to incorporate it into your branding strategy, then you have a strong chance of becoming a leader in the next few years.

Thomas Palugan, Data Consultant for Ogilvy (via re-brand)

escapekit:

WALL FOR CONTENTLY

Brooklyn based designer Will Pay has wrapped up his latest project for Contently. The mural which stands 11’ x 11’, was painted on the office wall using acrylic paint and was created to reflect the business they do and the attitude in which they do it.

It turns out that no matter how spontaneous we think we are, humans are actually quite predictable in our movements, even over extended periods of time. Not only did Far Out predict with high accuracy the correct location of a wide variety of individuals, but it did so even years into the future.

The data masters behind Far Out know where you’ll be 285 days from now at 2pm. (via fastcompany)

Consumers are not necessarily looking for a brand marketing message…they’re looking for a return on attention.

Michael Senackerib, Campbell’s (first) Chief Marketing Officer. CMO. (via peterspear)

If you are not embarrassed by the first version of your product, you’ve launched too late.

- Reid Hoffman

What if you could show the number of likes the Facebook page of your company or local store had gathered? A nice way to bridge the gap between digital and physical: called Fliike, by Paris-based startup Smiirl. Costs €300.

View the TechCrunch review!

Workplace Inspiration

We spend a lot of time at our desks. So why not create an awesome workspace? I’ve made a small collection of great workspace design below. Check it out!

Great wooden style

A light desk for laptops

A small desk, but with a very awesome pinboard!

Glass desks have something… futuristic, don’t they?

A very futuristic design. Very clean though!

You can also have a wall-mounted desk.

Would you like to view more desks? This article shows 20 desks by leading webdesigners. Or find some Pinterest boards on workspaces!